“Nothing tastes as good as skinny feels”- BCM210 Research Proposal


It seems as if our society has struck a new obsession with the concept of healthy eating and maintaining a balanced lifestyle. You could say this is partially driven by the constant reinforcement and focus the media exposes of the new and improved ways celebrities lose weight and maintain their lean and flawless figures. These reinforcements circulate everyday society through all sorts of mediums including magazines, newspapers and most significantly social media. Almost every month there is a new diet or fad arising that shows effective results in living a healthy lifestyle, some of these including the paleo diet, raw diet and detox diet. We have been constantly reminded by both the media and dieticians that we have to be mindful about the quantity, quality and types of food we are consuming in order to build and maintain a nourishing and balanced lifestyle.

This routine consciousness of healthy dieting has said to become a prime issue in individuals as they are unaware of the fact they might be developing a psychological obsession with their eating habits in order to remain fit and healthy. Although what has to be kept in mind is that there is a “very thin margin between selectivity about the type and quality of food consumed and developing a psychological obsession about the diet in order to remain fit” (Chaki 2013). The development of this psychological fascination about healthy eating, can lead to the extreme of “psychological eating disorder”. This leads us to the essential issue..

Has our latest obsession of healthy ‘pure’ eating created a new eating disorder?

In 1997 American Physician Steven Bratman, labels and introduces this new obsession as ‘Orthorexia Nervosa’. The disorder describes people’s extreme diets in which the individual becomes obsessed and fixated on eating healthy foods intended for positive improvement and wellbeing but have ultimately lead to malnutrition and impairment of daily functioning as it primarily effects the personality and behaviour of the patient.


Copious amounts of research have been conducted in relation to the psychological eating disorder   Orthorexia Nervosa, some valuable articles that will support my research project include Biswajit Chaki’s “Exploring scientific legitimacy of orthorexia nervosa: a newly emerging eating disorder” and Steven Bratman’s “A review of the literature and proposed diagnostic criteria: Orthorexia Nervosa.” Although rarely does this research surface due to the lack of public exposure. This ultimately highlights the reason as to why there is such a low awareness rate of the emerging eating disorder. As a result of this it poses another question, how many people are suffering or know someone who is affected by the eating disorder yet have no knowledge or understanding of the long term damage in may have on their wellbeing.

There are various ways I intend on collecting and obtaining information about this latest obsession with ‘pure’ eating and also investigate how prevalent this eating disorder ‘Orthorexia Nervosa’ is. I propose to conduct this analysis through utilising several research methodologies while incorporating the notions of qualitative, quantitative, primary and secondary research. Through practicing this I plan to include the creation of open ended surveys, organising personal structured interviews and lastly carry out a questionnaire for the diagnosis of orthorexia nervosa amongst men and women at random. This questionnaire is called the “ORTO -15” is made up of 15 multiple choice questions, created by Steven Bratman.

With the gathered information collected from the research, hopefully I can get a grasp on how many individuals abide by these healthy eating guidelines, the awareness of Orthorexia Nervosa and overall how healthy is healthy eating in regards to maintain a balanced and nourished lifestyle.




  • CHAKI, B, PAL, S, & BANDYOPADHYAY, A 2013, ‘Exploring scientific legitimacy of orthorexia nervosa:a newly emerging eating disorder’, Journal of Human Sport & Exercise, vol. 8, no. 4, pp. 1045-1053.
  • Dunn, TM, & Bratman, S 2016, ‘On orthorexia nervosa: A review of the literature and proposed diagnostic criteria’, Eating Behaviors, vol. 21, pp. 11-17. Available from: 10.1016/j.eatbeh.2015.12.006. [27 March 2016].
  • Orthorexia: Proposed Formal Criteria | Orthorexia. (2015). [online] Orthorexia.com. Available at: http://www.orthorexia.com/orthorexia-proposed-formal-criteria/ [Accessed 27 Mar. 2016].



Wrecking on Cultural Appropriation

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How to be cool

  • Step one:

Okay firstly you’ll need to take up twerking. (maybe watch some Miley Cyrus videos, I know she has that down packed)

Step Two:

Secondly, definitely braid your hair into some cornrows. ( The Jenners will show you how it’s done.)

Step Three:

Thirdly get lips enhancements, again all hail Queen Kylie Jenner for that one.

Step Four:

Rap like…Donnie from the Wild Thornberries.. I mean IGGY AZAELA!

Final Step:

Channel your inner Riff Raff.


Now that we have that out of the way, “Appropriation occurs when a style leads to racist generaliszations or stereotypes where it originated, but is deemed as high fashion, cool, or funny when the privileged take it for themselves.” – Amandla Stenberg.

Now what’s got everybody talking lately, Is Miley’s appearance at this years VMA’s wearing basically nothing but a long blonde pony tail of dreadlock extensions.(no really, she was wearing nothing). This isn’t the first time the infamous popstar has been slammed for exploiting features of fashion within the black culture, don’t we all remember the gold grills?, contorting fingers into gang signs?, twerking and her now obsession with the word ‘Ratchet’.

I guess if she is really inspired by these things too better off her career that’s fine, but when she uses these features and claims them as her own that’s when it starts becoming an issue. For example, In her video clip for “We Can’t Stop” she is seen all in white, twerking in the middle of the screen while she has three black woman twerking around her, merely used as accessories to enhance the black culture for Miley’s image and overall just make her stand out. It’s a disrespectful image to look at.

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So using the Kardashians, Jenners and Miley as examples, does that mean if a white person associates themselves with black culture, that immediately links in with cultural appropriation?


Take Eminem for example, He was never accused of “stealing” back culture, because he pretty much was apart of the culture. Eminem grew up in Detroit listening to Tupac and Biggie Smalls, whereas Miley Cyrus rode in on her fathers horse from Tennessee. She’s the child of a country singer, and has been known for her innocent long line of work on Disney Channel. As Ellis Arnold (2015) so eloquently describes “When American society reached a day when the media, and dominant societal structures in general, can respect black people and their culture enough to quiet accusations of appropriation rather than borrowing – when black artists and creators get the credit they deserve – we wont see such persistent debated when cultures cross”.

I used the exploitation of “Black Culture” in this blog post because it has been the most talked about subject lately in the media. Although culture appropriation doesn’t only end there, you could also question the way celebrities mostly, use the Egyptian and Indian culture to intensify their unique style and portray themselves as royals and superiors.

Turning Straya into Merica?


Globalisation refers to a process of international communication and integration amongst differing countries which influence there technological development, environment , culture, economic interests and the media.  It has impacted and moulded the world we live in today from thousands of years ago to modern day society. Thanks to Globalisation and the process of mediascapes, it has granted access for different nations to have vital transnational informational through the process of “global communication” which impact individuals,  communities and how the world is perceived through mass media.. “We are not living in a global village, but in customised cottages globally produced and locally distributed”( Castells 1996).

The country of Australia has been heavily influenced by different cultures over time, but the obvious two that stand out over the rest is Britain and America, both play two very significant roles in our nation’s growth but the one I’m going to focus on in this blog is going to be about the one and only… MERICA!


Now would we say  “Americanisation” has a positive or negative influence amongst our culture? I mean, come on it’s no longer the 80’s where cultural imperialism still had an effect on Australia and they had to raise “Anti – Americanisation” campaigns. We now embrace it!… don’t we? but see America does play such a dominant role in Australia’s pop culture and society, that now concerns have been raised that we may be on the verge of losing our own national identity.

I may only be speaking for myself here, but it seems Australians have this hunger towards the American lifestyle. Is this because it is rubbed in our faces everyday? I mean, our daily expectations have really been shaped by what we see in films, tv shows and in the media. “The United States has been recorded to be the worlds major commercial producer of motion pictures.”, “with hollywood alone been 60% of this”! (saw that one coming).  Is this why there is such a heavy cultural impact of America (hollywood) worldwide?

Now I’m not only talking about the classic hollywood movies, but tv shows which have also been converted to Australian series such as “Big Brother” and Australia’s Next Top Model are perfect examples of positive globalisation. America’s cinema, isn’t the only influence on Australia’s population, American brands such as Nike and Levi also have made massive statements in the fashion industry in Australia. They are seen as popular trend setters, for example ” NBA” jersey’s and the “Swaggy” look everyone seems to LOVE now definitely didn’t stem from Australia, that’s MERICA’s doing.


Now what I think is the most important influence America has had on Australia’s culinary features is….(drum roll please)… THE FOOD! It wasn’t until 1968 where KFC first opened in Australia being it’s first American inspired fast food store which benefitted and sounded most appealing to the busy –  time consumed Australians. Not long after that arrived, Mac Donalds, Coca  Cola which then prompted Australia into America’s bad eating habits.

Now of course, I believe Australia is positively influenced and moulded by America’s way of living but i wouldn’t say we are turning into America and losing our cultural identity, Australia is a very multicultural nation which indulges in all cultures such as Europe and Asia also. It just so happens we have adapted most of our influences from America and Britain.  Australia is still evolving and growing throughout the development of global culture, and is continuously challenged by  the fact that “We are not living in a global village, but in customised cottages globally produced and locally distributed”( Castells 1996).

References :

Queen of Narcissism

An online presence is how you portray yourself amongst various platforms in the digital media. Celebrities utilise these social networks such as Twitter and Instagram to build their public profile and enhance their publicity. Although celebrities which have “made it” in the industry based on talent such as actors, singers, comedians use these platforms as vessels for recognition and brand awareness. It’s also an opportunity for devoted fans to catch snippets of what these hollywood stars are up to and get involved by either liking, commenting or retweeting their content. On the other hand, individuals such as KIM KARDASHIAN, rely on these social networks to advertise herself and her selfies, because she doesn’t showcase any other talent.

How did Kim get famous again?… Oh right

Don’t get me wrong, I know she has tried her best at finding her forte ( adult film making, weight loss programs, KK sketchers sneakers, music career, fragrances and of course beauty products) but it has only resulted in Kim releasing a 352 compilation of her selfies in her new book called “Selfish”. Which has scored her the best publicity yet!, this is all of course advertised on her twitter and Instagram profiles because she needs to stay relevant and maintain her brand image ( which is herself). Although, Kim Kardashian’s fame basically depends on what her next big move is and her iconic selfies, as for now yes, she’s released “Selfish” but what happens when that starts dying down and Miley Cyrus steels her 15 minutes of fame?  Yes the YouTube video is only a compilation of selfies but isn’t that what Kim Kardashian is famous for? only that.


Images from the Youtube video – http://www.nydailynews.com/entertainment/34-selfies-kim-kardashian-34th-birthday-gallery-1.1981133?pmSlide=1.75491

Material to Digital – Digital to Material

So I’ve created a soundcloud podcast for Week 9’s Topic on Material to Digitial. Throughout the podcast I have briefly explained how the traditional form of artwork such as general drawings and sketches can be transformed into a complete different element onto a digital platform, also mentioning how to turn a Digital artwork into a material of some sort.

Links of Tutorial guides – 




Ryan Gosling finally eats his cereal!

Collective Intelligence allows expansion and exposure on technologically created content. Now in 2013, Ryan McHenry created a vine”Ryan Gosling Won’t Eat His Cereal” which consisted of the actor in extremely intense scenes in movies while a photoshopped spoon leans towards his mouth, while the actor refuses to eat it.  (LOL) This sparked an internet sensation and spread vigorously receiving more than 3.6 million views. Along with this publicity, the vine also influenced other fans to create parodies of the it followed by a compilation by BuzzFeed. The vine was also featured on numerous entertainment platforms, making it one of the most renown memes worldwide.

Unfortunately Ryan McHenry, was then diagnosed with bone cancer after his internet success which withheld him from creating any more meme parodies, although to pay for his living expenses and medical bills his friends created a campaign “Ryan McHenry Won’t Eat His Cancer”, which ended up raising $10000! Although his memes touched a million chuckles globally, he lost his battle with cancer on May 3rd which ultimately sparked RYAN GOSLING to make a tribute to his fan, by creating his own vine of himself eating cereal. This video has gained over 30000 hits on Vine so far.

Through the act of sharing this meme, it boosted it’s brand internationally which firstly led to funds for Ryan McHenry medical aid and also ended up getting a  reaction from the person in which the vine was created about. This example effectively portrays the idea that collective intelligence demonstrates how sharing and distributing specific content can lead to unimaginable conclusions.


Know Your Meme, (2015). Ryan Gosling Won’t Eat His Cereal. [online] Available at: http://knowyourmeme.com/memes/ryan-gosling-wont-eat-his-cereal [Accessed 13 May 2015].

Marvel Cinematic Universe – Transmedia


“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Henry Jenkins 2007). For a storyline or new product to be successful in today’s digital media, it must feature itself on a range of multiple mediums whilst still contributing to it’s original content. Since 1961, founders of Marvel such as Stan Lee , Steve Dikto and many others have literally started from scratch creating a cinematic shared universe involving the world’s most renown characters like Spiderman, Iron Man , Thor , the hulk and the X-men just to name a few.

Marvel has effectively dispersed integral elements across multiple delivery channels , starting from comics, movies, TV,  video games, websites, toys and of course clothing. The best part of this is that anyone can utilise these facilities with out having had to have read to comics to understand the content. Comics are still to this day being created and released off onto a digital media platform, as well as various Marvel labelled gaming outsets which allow fans to learn more about this alternate universe and the backstories of the characters of which you don’t get to see in the films. Oh no.. It doesn’t just stop there, Marvel have also television series such as Agents of S.H.I.E.L.D, which feature various low key characters from the films.

What separates Marvel Productions from DC or The Harry Potter series or any other successful franchise is that they have effective techniques within their comics- movies, by collaborating the main superheroes to feature in each others films whilst still offering a new form of narrative storytelling. As seen in the last two Avenger movies. This crossover highlights the world building and subjectivity of Marvels Cinematic universe because it’s not just single movies featuring the one main superhero, they have created the ultimate A-Team! and you just want to be apart of it! which makes it that much more captivating!

Sole elements of Transmedia storytelling is the idea of immersion towards the users, where it engages the audience of lets say a mythical world, but still gains realistic features making the story believable. Similarly the notion of “world building” is extremely important, the more detailed the universe is , the more the audience is going to believe in that world just like we see in Marvels “Thor” and pretty much every other offspring they have created.

Although each medium offers a different representation of the superheroes, it still carries on perfect continuity for the franchise. It gives the fans an opportunity to involve themselves in this cinematic universe and to have access to various platforms as to which they will gain new information from the storylines created by Marvel.  Obviously new forms of transmedia storytelling are evolving as generations shift but in the case of “Marvel Productions” comic books originally started the evolution of creative narrative structures.

“The Superhero genre is an iconic representation of being more than we are and of tapping into the best qualities of human nature” – Henry Jenkins




Atkinson, J. (2010). Transmedia Entertainment: 8 defining characteristics. [online] Adlib with Jill Atkinson Freelance Writer. Available at: https://jillatkinson.wordpress.com/2010/03/19/transmedia-entertainment-8-defining-characteristics/ [Accessed 13 May 2015].

Fiorelli, G. (2015). The Complete Guide To Transmedia Storytelling. [online] State of Digital. Available at: http://www.stateofdigital.com/complete-guide-transmedia-storytelling/ [Accessed 13 May 2015].

Jenkins, H. (2015). What Transmedia Producers Need to Know About Comics: An Interview with Tyler Weaver (Part Two). [online] Henryjenkins.org. Available at: http://henryjenkins.org/2013/02/what-transmedia-producers-need-to-know-about-comics-an-interview-with-tyler-weaver-part-two.html [Accessed 13 May 2015].

Transmedia Entertainment & Marketing, (2012). The implementation of Transmedia Storytelling by Marvel Comics. [online] Available at: https://ibcomtransmedia2012.wordpress.com/2012/09/19/the-implementation-of-transmedia-storytelling-by-marvel-comics/ [Accessed 13 May 2015].